The “W” conversation framework

The “W” conversation framework is a simple conversation outline that’ll come in handy next time you are talking to a prospective client, or you’re at a networking session. For conversations with clients this will help you tease out what’s most important to them and the key things that you have to hit with your service delivery. At networking sessions this framework will help you sort through the dozens of people you’ll be meeting and quickly figure out who will be worth spending more time with outside of the networking session.