The core drivers of trust
- Author
- Tavershima Ayede
- Published
- Sat 11 Jul 2020
- Episode Link
- https://podcasters.spotify.com/pod/show/tavershima-ayede1/episodes/The-core-drivers-of-trust-egk4m6
Without authenticity in the sales process, demonstrating judgement and competence, and showing empathy, it's doubtful that you can effectively sell your product or service. This is the second part in the retelling of the HBR article May/ June 2020 "Begin with Trust".
