Stop Wasting Your LinkedIn Ads: The Secret to Smart Prospecting

Have you ever run a LinkedIn ad campaign or sent a sponsored message and felt like you were just shouting into the void?

You're not alone. I recently reviewed a case study on my podcast that perfectly illustrates why many businesses struggle with LinkedIn outreach, even with paid features.

I got a sponsored message from an FX specialist – someone who helps businesses manage multiple currency accounts, avoid hefty bank fees, and streamline cross-border transactions. Sounds valuable, right?

So what's the problem? My LinkedIn profile has absolutely nothing to suggest I'm interested in FX or run a business with international payment needs.

This message was a perfect example of blanket messaging – and it's why so many people say prospecting is "hard" or "doesn't work."

Here's the truth: The tactics work. Most people are just doing it wrong!

The Core Problem: Irrelevant Targeting!

You wouldn't try to sell baby diapers to someone without a baby, or adult diapers to a young, healthy couple. The same logic applies to your business. If you're sending generic messages to everyone, you're not just ineffective – you're wasting time and money on your sponsored messages.

Prospecting only works when you're going after a relevant audience!

Who Should Our FX Specialist Have Targeted?

Instead of a consultant/ podcaster like me, the FX specialist should have focused on individuals and companies that inherently deal with international payments, receive foreign income, or conduct cross-border business.

Think people like:

 * CFOs, Finance Directors, Treasury Managers, Financial Controllers

 * E-commerce businesses selling internationally

 * Import/Export companies

 * Tech startups & SaaS companies with global clients or remote teams

 * Manufacturing companies sourcing materials abroad

 * Logistics & Supply Chain companies

 * Businesses with remote international teams etc.

Even with perfect targeting, don't make your first outreach a long, multi-idea message ending with "jump on a call now!" That assumes a stranger is ready to commit.

Instead, think in terms of a sequence of shorter, focused messages designed to draw people into a conversation.

Here are other tips to consider:

 * Segment your audience: Craft messages tailored to specific pain points.

 * Start with a single problem: "Are you tired of hidden bank fees eating into your international profits?" or "Does managing multiple foreign currency accounts feel like a constant headache?"

 * Confirm interest: The goal of the initial message is to get a "yes, that's me!" and engage them in the chat.

 * Then, and only then, propose a call: If they're interested and engaged in the conversation, then you can suggest a consultation call to explore savings.

The main takeaway? Stop expecting one "magic message" to solve all your sales problems.

Focus on precision targeting and a conversational approach. It's not about sending a million messages; it's about how many relevant people you can get to take meaningful action.

What's your biggest challenge in making your LinkedIn outreach more effective?

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