Should you be spec driven in your business?

Spec driven industries like software, engineering, etc require a proper understanding of the technical specifications that have to be met for the success of the project at hand. The rest of us who are more “artsy” and service oriented ought to take the same approach to figuring out what our clients wants and needs are; as well as the outcomes and vision they’re aiming for, and which will allow us to boldly declare success at the end of the day. Besides! If you don’t know what the specs are, you can’t deliver a reliable quote :)