Should you be calling strangers?

It’s not a bad idea to call up total strangers in the hopes of drumming up new business. The challenge is to make sure that the strangers you’re talking to are qualified to hear your message. They should’ve done something in the past to show they could be possibly interested in your product or service. Best case scenario? You get some business! Worst case scenario? The person isn’t interested. In either case, you’ll be fine.