Should you apply pressure in sales?

It is not always a good idea to apply pressure, or to be excessively forceful when it comes to persuading potential customers to buy from us. This can lead to situations where our customers think they have ended up with products or services that are unsuitable. Either way it leads to reduced chances for future businesses for us, and for referrals. This is because our customers will now be dealing with either buyers remorse, or buyers regret And might not want to face the prospect of dealing with us again.