Yes! Google reviews and other “back end” processes and avenues should be a significant part of your sales process. Reviews, recommendations, referrals and repeat business are easier and more viable forms of future income. They are definitely more easier than having to go out and chase folks afresh at wedding fairs or wherever it is that you drum up business. Google reviews make you look more professional, customer focused, and make the job of closing future sales easier. Start sorting out your Google reviews today!