Selling without pressure!

If we are in agreement that it is not a good idea to exert influence when trying to get someone to buy your product or service, then the main question is how do we get people to buy without using pressure? The answer is to use existing buyer motivations to move the process along. You have to become adept at finding out if you’re speaking to the right person, and if there is a match between their needs, wants and what it is that you provide. It also would help if you can discern any sense of urgency in the situation, And that everyone is in sync when it comes to budget and money expectations.