Posturing and transparency in the wedding industry

The transparency economy raises practical questions about how we intend to be perceived in the market. We can either fake it till we make it, or keep it real and be more relatable to engender trust. Of course these are also tied to other questions of brand positioning and figuring out our value proposition. Either way, personal selling is a tool that can be used to sway the course either way. This riff is a freestyle on some ideas expressed by Joe Lemon on his Sales Culture Podcast.