Newsjacking Gone Wrong & Conquering Nigeria's FinTech Frenzy
In this episode, we ditch the bad newsjacking habits and dive headfirst into the competitive world of Nigerian FinTech! We'll explore how to niche down your idea to target specific demographics, financial needs (think microloans and Sharia-compliant investing!), and underserved segments. But that's not all! We'll also unpack the power of collaboration and discuss how FinTechs can leverage partnerships with traditional banks to not only stand out but also gain access to a wider customer base. So, buckle up and get ready to conquer Nigeria's FinTech frenzy with actionable strategies, not just trendy news!