Is sales truly a conversation?

Whether we think of sales as an event or a long term process is important. If you think about sales in a more long term fashion, then you’re continually trying to leverage present contacts and opportunities for future mutual gains between you and your prospective customers. If you think sales is a “one and done” event then you’re constantly dealing with people in a transnational manner with loads of burnt personal capital and credibility in the wake! Come over to the right side. Sales and selling is a series of long term, mutually beneficial conversations.