From Spam to Success: How to Rewrite Your Outreach for Real Results

Have you ever received an outreach message that made you cringe? We all have! On today's podcast, we did a deep dive into why so many outreach attempts fall flat and how to turn them into genuine connections.

Let's break down a typical bad example: a long, disingenuous WhatsApp message starting with "Great morning friend" and immediately launching into a lengthy sales pitch. Does all this sound familiar?

Here's why it fails:
* Too Long: People are on mobile. If it takes more than a flick or two, they're not reading it.
* Fake Friendliness: Don't pretend to be someone's friend if you're a stranger. It's off-putting and disingenuous. A respectful greeting is always better.
* Creepy "Checking In": If you're a total stranger, "checking in" is just creepy. Build a relationship before you start playing the friend card.
* Instant Sales Pitch: Jumping straight to a sales pitch without warming someone up is a poor sales technique. You need to establish trust first.

Instead, let's look at a better approach. Think of it as a conversation starter, not a broadcast.

Tips for The Rewrite:
It is more effective to be:
* Concise: Short and to the point.
* Transparent: Clearly state how you got their information.
* Problem-Focused: Immediately ask questions that identifies a potential need or interest. This aims to start a conversation and identify interested individuals, not just broadcast a message.

Once they respond, you can then introduce your call to action or the thing you want them to buy

Key Takeaways:
* Start conversations, don't just broadcast. It's about engagement, not just reach.
* Stop looking for the "easy button." Effective outreach takes genuine effort.
* Sometimes, you have to slow things down to speed up financial progress. Building relationships is key.

What are your biggest pet peeves when it comes to outreach messages? Share in the comments!

And if you'd love to listen to the podcast episode and follow with the actual case study used in the episode, you can do so by using the link in my bio.

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