In times of chaos and social upheaval, it is the responsible thing to do as a corporate citizen to reach out to your customers and stakeholders to be sure that everyone is doing okay. A blanket messaging approach is not the best way to go about this however! Using templates that can be personalized with a personal touch, sprinkled with hints of personal concern would be the more ideal way to go. Even if it turns out to be more time-consuming in the end!