#endsars tribute episode - lessons in crisis communications

There are many lessons that can be learnt following the breakdown of law and order in certain parts of Nigeria during the recent protests. One of them is about how the use of empathy and affirmation could be powerful tools to build commonality and rapport between authorities and protesters in times of crisis. These and many more are the contribution that the discipline of sales and personal selling can bring to matters of public policy. Whether we sell wedding event services, the reasons for protest, or we are pushing a treaty for peace, in either case a sale is being made.