Do customers really know what they want?

Yes our clients know what they want but mostly on a superficial level. We have to take the initiative to ask questions that get to the subconscious of the problems they’re trying to solve and the grand visions they’re aiming to. Stop being exasperated every time you’re faced with a “confused” client. Take the initiative and ask the right questions to be sure you understand where they’re coming from and where they’d like to get to.