S4N 008 Erik Luhrs on Positioning
- Author
- Reuben Swartz
- Published
- Tue 27 Dec 2016
- Episode Link
- https://salesfornerds.libsyn.com/008-erik-luhrs-on-positioning
Erik Luhrs, "The Bruce Lee of Lead Generation", talks about how effective positioning creates a foundation for successful sales, and how poor positioning leads to frustration, not matter how well you execute on the tactics.
