The podcast for technical people who find themselves responsible for sales and marketing, because they started a company or got promoted.
We interview experts and other technical folks who have figured out how to hack the sales and marketing world the way they used to hack code. Don't believe the myth that only "natural" sales people can sell.
John "the Video Guy" Vlach talks about how to get started with online video, even if you're not a professional and you've never recorded or posted a video before.
John gives you the hardware and soft…
Differentiation is hard. So many people try to differentiate themselves in ways that aren't meaningful, or hard to prove.
What if you could let your ideal prospects in on your secret(s)? What if you…
When you've got a tiny business, getting people to know about you is often your biggest problem. Getting other people to talk about your business can be a huge help, but how do you get them to do tha…
NAKED Networking expert Kari Mirabal stops by Sales for Nerds to discuss better ways to network.
Make sure you're nurturing your network the right way with Mimiran. Find out more at www.mimiran.com.
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Wow-- episode 100!
Podcasting expert John Tyreman provides tips on using your podcast to get clients, including:
Sometimes the allure of working for yourself turns into just having a lot of bosses and you can end up getting burn out all over again. Lydia Lee walked down that path and learned how to put her life…
Selling the way your customers want to buy makes sales (and marketing) so much easier, but most businesses refuse to do it.
In this episode, veteran market Kristin Zhivago (and author of Roadmap to R…
AI is all the rage these days (I get lots of pitches, some of them seemingly AI-generated, to come on Sales for Nerds and talk about AI).
I decided to go to the source and have a conversation with C…
Tim Hyde from Win More Clients shares his entrepreneurial journey and the importance of using a CRM to get and stay organized.
Tim also delves into how to find your ideal customers, and why you have …
Sales may feel "icky", but serving others feels good, and leads to great results. In this episode, Steve Ramona, host of the Doing Business with a Servant's Heart podcast and the Together We Serve TV…
A lot of people hate public speaking. But whether you're officially a "speaker", or just someone who needs to talk to a "Zoom room" now and again, speaking effectively is critical to your business.
S…
Alistair McDermott sits down with some whiskey to talk about becoming the Recognized Authority in your consulting niche.
This leads to easier marketing and sales and less wasted time and effort.
Alis…
It's easy to make sales overly complicated. (I've been guilty of that many times.)
So here's the simple, 2-step sales process for consultants that doesn't require fancy sales skills or any of the har…
To perform at our best, we need to fuel and nourish our bodies properly.
But most fitness advice has everything backwards.
In this episode, learn how personal fitness coach Rachel Nigro flips the con…
While publishing a book is a great way for experts to gain (and broadcast) authority, you don't need to write a whole book to benefit from publishing. Erica Holthausen shares how you can get publishe…
Rochelle Moulton has made a career within a career of helping introverted consultants become effective sales people. She has done this with Arthur Anderson (back in the day) and now helps other solo …
"As entrepreneurs we're typically in relationship with our thoughts about people, versus people themselves", says Bridget Hom, mindset coach and author of Stuck on Ready. In this episode, Bridget dis…
If you want to make more money with less stress as a consultant, it helps to move from implementor to advisor.
Philosophy major and accidental "consultant to consultants" Kevin Whelan steps through h…
Taking good notes is essential for effective meetings, but most of us never learn how to do it well.
In this episode, Richard White, founder and CEO of Fathom.video, a Zoom note-taking tool, explains…
Learn how Tom Jackobs went from almost going broke because he didn't know how to sell to hitting a 90% close rate by selling through stories.
Tom's storytelling approach is authentic and doesn't requ…