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Sales for Nerds - Podcast

Sales for Nerds

The podcast for technical people who find themselves responsible for sales and marketing, because they started a company or got promoted.
We interview experts and other technical folks who have figured out how to hack the sales and marketing world the way they used to hack code. Don't believe the myth that only "natural" sales people can sell.

Entrepreneur Sales Business Entrepreneurship Startup Marketing
Update frequency
every 28 days
Average duration
45 minutes
Episodes
92
Years Active
2016 - 2025
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S4N 104 John Vlach on Video Marketing for Beginners

S4N 104 John Vlach on Video Marketing for Beginners

John "the Video Guy" Vlach talks about how to get started with online video, even if you're not a professional and you've never recorded or posted a video before.

John gives you the hardware and soft…

00:32:56  |   Wed 15 Jan 2025
S4N 103: Reuben Swartz on the Secret of Secrets

S4N 103: Reuben Swartz on the Secret of Secrets

Differentiation is hard. So many people try to differentiate themselves in ways that aren't meaningful, or hard to prove. 

What if you could let your ideal prospects in on your secret(s)? What if you…

00:17:35  |   Mon 16 Dec 2024
S4N 102 Jill Lublin on Publicity and Kindness

S4N 102 Jill Lublin on Publicity and Kindness

When you've got a tiny business, getting people to know about you is often your biggest problem. Getting other people to talk about your business can be a huge help, but how do you get them to do tha…

00:22:07  |   Sun 17 Nov 2024
S4N 101 Kari Mirabal on NAKED Networking

S4N 101 Kari Mirabal on NAKED Networking

NAKED Networking expert Kari Mirabal stops by Sales for Nerds to discuss better ways to network.

Make sure you're nurturing your network the right way with Mimiran. Find out more at www.mimiran.com.

00:47:21  |   Tue 15 Oct 2024
S4N 100 John Tyreman on Podcasting for Professional Services

S4N 100 John Tyreman on Podcasting for Professional Services

Wow-- episode 100!

Podcasting expert John Tyreman provides tips on using your podcast to get clients, including:

  1. Figuring out the right format for your podcast.
  2. How to get guests without stress.
  3. How…
00:50:16  |   Sun 15 Sep 2024
S4N 099 Lydia Lee on building a life you want with a business you love

S4N 099 Lydia Lee on building a life you want with a business you love

Sometimes the allure of working for yourself turns into just having a lot of bosses and you can end up getting burn out all over again. Lydia Lee walked down that path and learned how to put her life…

00:39:09  |   Thu 15 Aug 2024
S4N 098 Kristin Zhivago on selling the way your customers buy

S4N 098 Kristin Zhivago on selling the way your customers buy

Selling the way your customers want to buy makes sales (and marketing) so much easier, but most businesses refuse to do it.

In this episode, veteran market Kristin Zhivago (and author of Roadmap to R…

00:33:43  |   Mon 15 Jul 2024
S4N 097 AI with ChatGPT for Solo Consultants

S4N 097 AI with ChatGPT for Solo Consultants

AI is all the rage these days (I get lots of pitches, some of them seemingly AI-generated, to come on Sales for Nerds and talk about AI). 

I decided to go to the source and have a conversation with C…

00:17:05  |   Mon 24 Jun 2024
S4N 096 Tim Hyde on Getting Organized with a CRM

S4N 096 Tim Hyde on Getting Organized with a CRM

Tim Hyde from Win More Clients shares his entrepreneurial journey and the importance of using a CRM to get and stay organized.

Tim also delves into how to find your ideal customers, and why you have …

00:33:23  |   Wed 15 May 2024
S4N 095 Steve Ramona on Doing Business with a Servant's Heart

S4N 095 Steve Ramona on Doing Business with a Servant's Heart

Sales may feel "icky", but serving others feels good, and leads to great results. In this episode, Steve Ramona, host of the Doing Business with a Servant's Heart podcast and the Together We Serve TV…

00:28:29  |   Mon 15 Apr 2024
S4N 094 Meridith Grundei on Effective Speaking

S4N 094 Meridith Grundei on Effective Speaking

A lot of people hate public speaking. But whether you're officially a "speaker", or just someone who needs to talk to a "Zoom room" now and again, speaking effectively is critical to your business.

S…

00:39:25  |   Fri 15 Mar 2024
S4N 093: Alistair McDermott on becoming a Recognized Authority

S4N 093: Alistair McDermott on becoming a Recognized Authority

Alistair McDermott sits down with some whiskey to talk about becoming the Recognized Authority in your consulting niche.

This leads to easier marketing and sales and less wasted time and effort.

Alis…

00:43:26  |   Tue 16 Jan 2024
S4N 092 Reuben Swartz on the 2 Step Sales Process for Consultants

S4N 092 Reuben Swartz on the 2 Step Sales Process for Consultants

It's easy to make sales overly complicated. (I've been guilty of that many times.)

So here's the simple, 2-step sales process for consultants that doesn't require fancy sales skills or any of the har…

00:38:43  |   Fri 15 Dec 2023
S4N 091 Rachel Nigro on treating your Body Well for Optimal Performance

S4N 091 Rachel Nigro on treating your Body Well for Optimal Performance

To perform at our best, we need to fuel and nourish our bodies properly.

But most fitness advice has everything backwards.

In this episode, learn how personal fitness coach Rachel Nigro flips the con…

00:46:20  |   Wed 15 Nov 2023
S4N 090 Erica Holthausen on turning expertise into authority by publishing articles

S4N 090 Erica Holthausen on turning expertise into authority by publishing articles

While publishing a book is a great way for experts to gain (and broadcast) authority, you don't need to write a whole book to benefit from publishing. Erica Holthausen shares how you can get publishe…

00:55:44  |   Mon 16 Oct 2023
S4N 089 Rochelle Moulton on not avoiding conversations as you build your authority

S4N 089 Rochelle Moulton on not avoiding conversations as you build your authority

Rochelle Moulton has made a career within a career of helping introverted consultants become effective sales people. She has done this with Arthur Anderson (back in the day) and now helps other solo …

00:37:06  |   Fri 15 Sep 2023
S4N 088 Bridget Hom on hiring and firing the right mental team

S4N 088 Bridget Hom on hiring and firing the right mental team

"As entrepreneurs we're typically in relationship with our thoughts about people, versus people themselves", says Bridget Hom, mindset coach and author of Stuck on Ready. In this episode, Bridget dis…

00:39:31  |   Tue 15 Aug 2023
S4N 087 Kevin Whelan on Selling Your Expertise, Not Your Time

S4N 087 Kevin Whelan on Selling Your Expertise, Not Your Time

If you want to make more money with less stress as a consultant, it helps to move from implementor to advisor.

Philosophy major and accidental "consultant to consultants" Kevin Whelan steps through h…

00:29:56  |   Sat 15 Jul 2023
S4N 086 Richard White on Taking Good Notes

S4N 086 Richard White on Taking Good Notes

Taking good notes is essential for effective meetings, but most of us never learn how to do it well.

In this episode, Richard White, founder and CEO of Fathom.video, a Zoom note-taking tool, explains…

00:24:46  |   Thu 15 Jun 2023
S4N 085 Tom Jackobs on Storytelling for Sales

S4N 085 Tom Jackobs on Storytelling for Sales

Learn how Tom Jackobs went from almost going broke because he didn't know how to sell to hitting a 90% close rate by selling through stories.

Tom's storytelling approach is authentic and doesn't requ…

00:22:03  |   Mon 15 May 2023
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