Episode 009 - Is Feature-Benefit Selling Dead? + Thoughts on Hope for 2021
- Author
- Tony Bonanno
- Published
- Wed 13 Jan 2021
- Episode Link
- https://sales-continuum.simplecast.com/episodes/episode-009-is-feature-benefit-selling-dead-thoughts-on-hope-for-2021-gNb6E1Je
In this episode, we look at the effectiveness or lack thereof of the reliance on features and benefits in the sales process. Plus, my reflections on hope and what 2021 has in store.
