Sherman Barnes, Selling Via Email

SUMMARY:

 In this episode of Sales Bites, Will Jenkins interviews Sherman Barnes, Regional Vice President of Bennett Family of Companies, discussing effective email sales strategies. Sherman shares his extensive experience in email marketing, emphasizing the importance of consistency, persistence, and the balance between personalization and mass outreach. He highlights the use of tools like MailChimp and CRM systems to manage customer relationships and maintain engagement. The conversation also touches on using email as a market awareness tool, sharing valuable information without being overly salesy, and the significance of developing relationships with clients. 

TAKEAWAYS: 

• Selling via email requires consistency and persistence.
• Utilizing tools like MailChimp can streamline email outreach.
• It's important to balance personalization with mass email strategies.
• Don't give up too soon; follow up regularly with leads.
• Using CRM systems helps manage customer interactions effectively.
• Email can be used for market awareness, not just sales pitches.
• Sharing valuable information fosters better customer relationships.
• Understanding market trends can enhance email effectiveness.
• Tailored emails can lead to better engagement than generic ones.
• Developing relationships through various communication channels is crucial. 

CHAPTERS:

• 00:00 Introduction to Sales Strategies
• 01:11 Mastering Email Sales Techniques
• 06:02 Balancing Personalization and Mass Outreach
• 10:07 Using Email for Market Awareness and Engagement

EPISODE CREDITS:

Host, Will Jenkins

Creative Director, Erin Sweeney

Edited and mixed by Keenan McCarthy

Music licensed through Envato

LINKS:

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