Turning One Conversation Into a Content Engine with Jess Milanes

When Studio Three 49 shifted from all-things digital to a focus on sales systems, I ran right into the same inconsistency many of my clients face - a thin digital footprint.

Blogging felt like a slog. Video was a hard no. But talking? That I could do.

In this episode, I’m joined by Jess Milanes, founder of KNWN, a boutique agency that helps founders turn one recorded conversation into a full content ecosystem. She’s also our podcast producer - and the person who helped me shift my mindset from “podcasting is a heavy lift” to “podcasting is my content engine.”

Eleven episodes later, this show anchors every piece of marketing I create. Today, we’re pulling back the curtain so you can see how a lean, doable launch puts your voice in your buyers’ earbuds - long before the discovery call.

Key Takeaways

• Why podcasting is more than a visibility tool - it’s a sales strategy
• How to go from concept to confident launch
• The lean gear stack that gets the job done
• A simple roadmap that makes podcasting feel doable
• The mindset shifts that help founders get out of their own way

Sales as Service Challenge — Join Now!

1. Pick one platform you can realistically commit to: podcast, LinkedIn articles, weekly newsletter, or short-form video.
   
   
2. Brainstorm three anchor pieces that answer your buyers’ biggest questions or pain points—timer set for 30 minutes.
   
   
3. Block time on your calendar and ship the first piece this week. 

Share your chosen platform with the hashtag #SalesAsService, so I can cheer you on.

Links & Resources:

• Join us for the next SAS LIVE Office Hours Event!
• Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients. 
• Learn more about Jess: 
• Website: theknwn.com 
• Instagram: @jessmilanes
• LinkedIn: linkedin.com/in/jessmilanes
• Resources mentioned in this episode: 

Gear Recommendation: Audio-Tech

• DM me on LinkedIn or Instagram!
• Join us for the next SAS LIVE Office Hours Event!
• Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients.
• Grab your free 5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away.

Tam Smith is a Sales Growth Strategist and founder of Studio Three 49, where she helps creative agencies and service pros ditch feast-or-famine cycles with sales systems that actually feel good to use.

With 15+ years in sales leadership, Tam’s work focuses on building genuine relationships, crafting smart outreach strategies, and creating consistent client pipelines—no pressure tactics required.

She also hosts live Sales as Service Office Hours, where she shows up as the perpetual student—sharing what she’s testing, learning, and uncovering, while answering real questions about sales and sustainable business growth.