Selling Without Selling: Leveraging Podcast Guesting & LinkedIn Engagement for Business Growth with Elizabeth Howell

In this episode, I talk with Elizabeth Howell, owner of Howell Media, about the power of organic marketing for small business owners and solopreneurs.

Elizabeth shares how she helps entrepreneurs fight marketing indecision by focusing on just two powerful strategies: LinkedIn and podcast guesting. As someone with extensive media experience, she discovered this combination gives the biggest return on time investment without requiring a massive budget.

Key takeaways:

• Combine podcast guesting with LinkedIn to maximize your marketing ROI
• One podcast appearance can generate multiple content pieces across platforms
• Make marketing fun by leaning into formats that energize you
• Real results: one guest generated $50,000 in coaching sales from a single podcast
• Comments on LinkedIn can drive more growth than daily posting

Elizabeth also shares her "Goals + Actions" exercise for creating LinkedIn content, where you map client goals against what they need to know, giving you endless content ideas.

This week's challenge: Create five LinkedIn post ideas using Elizabeth's goals + actions exercise.

Want to connect with Elizabeth? Find her on LinkedIn: https://www.linkedin.com/in/euh24/

• DM me on LinkedIn or Instagram!
• Join us for the next SAS LIVE Office Hours Event!
• Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients.
• Grab your free 5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away.

Tam Smith is a Sales Growth Strategist and founder of Studio Three 49, where she helps creative agencies and service pros ditch feast-or-famine cycles with sales systems that actually feel good to use.

With 15+ years in sales leadership, Tam’s work focuses on building genuine relationships, crafting smart outreach strategies, and creating consistent client pipelines—no pressure tactics required.

She also hosts live Sales as Service Office Hours, where she shows up as the perpetual student—sharing what she’s testing, learning, and uncovering, while answering real questions about sales and sustainable business growth.