Gratitude Is a Growth Strategy: Building Stronger Customer Journeys with Sloane Scott

When we talk about scaling a service business, we often focus on tactics, funnels, and conversion rates. But what if the real lever for growth was… gratitude?

In this episode of Sales as Service, I’m joined by Sloane Scott—Chaos Pilot and strategic advisor to 80+ founder-led businesses, including more than 30 that scaled to exit. We talk about what it actually looks like to weave gratitude into your customer journey from first touch to long-term retention.

This is more than saying “thank you.” It’s about building a business where appreciation, generosity, and intention are part of the system—not just the sentiment.

Whether you’re crafting a go-to-market strategy, revisiting your onboarding process, or trying to deepen client loyalty, this episode will help you rethink the way you show up in every step of your sales and delivery experience.

Key Takeaways:

• Why gratitude is not just a personal value—but a strategic advantage in business
• How to incorporate appreciation at every stage of the customer journey: from first outreach to renewal or offboarding
• Simple, repeatable ways to make gratitude part of your sales process
• The “pre-posal” approach: a low-pressure, collaborative way to co-create client solutions
• How gratitude and generosity can increase referrals, improve retention, and strengthen your brand reputation
• The mindset shift from short-term revenue to long-term relationship building
• Why leading with curiosity (and care) always creates more traction than trying to “sell”

Sales as Service Challenge - Join Now!

Choose one moment in your sales or client experience where you can intentionally express gratitude.

Whether it's a handwritten note, a simple thank-you voice memo, or a check-in that doesn’t try to sell - let it be genuine. Then notice how it changes the relationship.

Links & Resources:

• Join us for the next SAS Office Hours Event!
• Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients. 
• Learn more about Sloane: sloane-co.com
  linkedin.com/in/sloanescott
• Resources mentioned in the episode:
  

• DM me on LinkedIn or Instagram!
• Join us for the next SAS LIVE Office Hours Event!
• Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients.
• Grab your free 5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away.

Tam Smith is a Sales Growth Strategist and founder of Studio Three 49, where she helps creative agencies and service pros ditch feast-or-famine cycles with sales systems that actually feel good to use.

With 15+ years in sales leadership, Tam’s work focuses on building genuine relationships, crafting smart outreach strategies, and creating consistent client pipelines—no pressure tactics required.

She also hosts live Sales as Service Office Hours, where she shows up as the perpetual student—sharing what she’s testing, learning, and uncovering, while answering real questions about sales and sustainable business growth.