Beyond the Like: Using Social Media to Attract, Engage and Convert with Amber Irwin

In this episode, I chat with Amber Irwin from Social Speak Network about transforming your social media presence into a powerful, strategic tool for business growth. Amber shares her effective method for maximizing productivity: dedicating just one hour per day to create impactful short-form videos that fuel your content strategy across multiple platforms.

Amber emphasizes the importance of treating yourself as a client, scheduling time specifically to work "on" your business, and staying committed to these time blocks. She discusses the positive impact consistent video creation can have on client engagement, brand visibility, and overall business momentum.

Amber also offers practical advice for overcoming common obstacles like procrastination and perfectionism, underscoring the importance of progress over perfection.

Key takeaways:

• Investing just one dedicated hour daily in strategic content creation can significantly enhance your business growth
  
  
• Short-form videos are an efficient way to create versatile, engaging content across multiple platforms
  
  
• Prioritize working "on" your business with the same seriousness as client work
  
  
• Consistency and commitment in content scheduling prevent procrastination and maintain business momentum
  
  
• Overcoming the fear of video creation becomes easier with regular practice and a focus on genuine connection

This week's challenge: Record one short video (30-60 seconds) sharing a quick tip, answering a common client question, or giving a behind-the-scenes look at your work. Post this video to your preferred social media platform. Remember, progress matters more than perfection—just hit record and start building those connections!

Want to connect with Amber? Visit any of her links listed below and book a consultation to supercharge your content strategy.

Guest Links:

Social Speak Website: https://socialspeaknetwork.com

Social Speak Instagram: https://www.instagram.com/socialspeaknetwork

Amber LinkedIn: https://www.linkedin.com/in/amberirwin/

Book a Consultation with Amber: https://socialspeaknetwork.com/contact-us/

Resources Mentioned:

Canva (Recommended Content

• DM me on LinkedIn or Instagram!
• Join us for the next SAS LIVE Office Hours Event!
• Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients.
• Grab your free 5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away.

Tam Smith is a Sales Growth Strategist and founder of Studio Three 49, where she helps creative agencies and service pros ditch feast-or-famine cycles with sales systems that actually feel good to use.

With 15+ years in sales leadership, Tam’s work focuses on building genuine relationships, crafting smart outreach strategies, and creating consistent client pipelines—no pressure tactics required.

She also hosts live Sales as Service Office Hours, where she shows up as the perpetual student—sharing what she’s testing, learning, and uncovering, while answering real questions about sales and sustainable business growth.