Reflections on a Macromarketing Journey
- Author
- Sage Publications
- Published
- Tue 05 Jun 2012
- Episode Link
- http://jmk.sagepub.com/content/suppl/2012/05/22/0276146711428323.DC1/JMK_Pecotich.mp3
Professor Cliff Shultz, guest editor of the March 2012 issue, interviews award-winning JMK scholar Dr. Tony Pecotich, who shares his expertise and reflections on a macromarketing journey.
