What is Advocacy?

Join Marcella Leonard (SSI Associate / Safeguarding Consultant) and Kat Craig (CEO of Athlead) as they discuss the topic of "Advocacy in sport".

At its heart, Advocacy is about social change. Being an advocate for change includes compelling and authentic storytelling, driving sustainability, and empowering people to overcome barriers.

Self-care and availability of personal support are therefore essential factors to consider — Advocacy is a team sport!

For organisations and individuals seeking to create social change, the key questions to ask are:

• Why are we doing this?
• What is the key problem we are trying to address – is it policy / social issue / practice related?
• Who is our audience?
• Who has the power to make the change(s)?
• Who has the influence on those who do have the power to make change(s)?
• What are the interim outcomes we want to achieve?
• What are the actions you can take?

Also, to recognise the importance of research and having the knowledge to inform the debate.

And, crucially, for effective self-care, to create and access support systems, for drawing upon when the barriers to change become challenging.

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