Re-thinking enterprise SaaS marketing - Nivedha Sridhar, Facilio | BTS Ep4 | SaaSBoomi Podcast

When you’re in enterprise SaaS and your target customers are not mainly online, how will you go about setting up an inbound marketing engine?

Facilio operates in a multibillion dollar facility management industry & has operations across continents, serving customers from small real estate groups to conglomerates. Its solutions are flexible & modular to improve margins across real estate verticals. 

The role of marketing in enterprise SaaS is very underrated. It requires a lot of understanding of the market dynamics, identifying key players, getting the messaging right & communicating the value proposition of the product. Since, sales muscle is often used as a GTM strategy, subtle marketing can add a lot of value & complement it with a soft push. 

Tune in to BTS podcast E4 with Nivedha Sridhar (Director - Marketing, Facilio) who also had joined them as their founding marketing team member.

Here’s more takeaways from the episode

• Category awareness and urgency matrix
• Why buy - why buy now - why buy us - matrix
• Secret sauce of content marketing for enterprise SaaS
• How did they get million dollar deals via inbound marketing
• Winning the whales: Hacks to build credibility and close large deals
• Building website that speak enterprise SaaS
• 3 content types that your marketing funnel shouldn't omit
• Website design as an edge in enterprise SaaS
• Winning the whales: Hacks to build credibility and close large deals
• Cracking million dollar deals with inbound marketing
• Cracking the ICP identification framework
• Acquiring the first 10 enterprise customers

Tune in for more insights, happy listening!