S3E9 - How to evolve marketing from $1m ARR to $10m ARR? ft. Karishma Rajaratnam, Head of Growth at ChartMogul

In this episode, we hosted Karishma Rajaratnam, Head of Growth at ChartMogul (previously Head of Growth at Chargebee) to talk about the evolution of marketing from $1m ARR to $10m ARR.

We discussed the strategies that you can implement when you're on the 1-10 journey and also when you're at $10m ARR.

We covered persona segmentation, determining product-channel fit, and figuring out new personas when you evolve.

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