S2E3 - Marketing in a crisis ft. Drew Neisser, Founder and CEO of Renegade

Drew Neisser is an award-winning marketer, author, and entrepreneur. He is the founder and CEO of Renegade, a New York-based marketing agency, as well as the author of "The CMO's Periodic Table: A Renegade's Guide to Marketing."

In this episode, we discussed how can marketers react during such crisis situations?

How can they take advantage of this pandemic without exploiting the situation?

What can marketing leaders learn about new customer behavior?

How do you go about ensuring BCP for marketing teams?

All this and more with Drew.

Connect with Drew on LinkedIn - https://www.linkedin.com/in/drewneisser/

Renegade - Marketing Agency - https://renegade.com/

Bonus - Renegade's special report on B2B Brand Strategy: https://renegade.com/b2b-brand-strategy-report

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/