41: Aligning Product Value with Communicated Value with Mike Heller of Whimsical

Key topics in today’s conversation include:

• Mike’s journey into the go-to-market role he is in today (0:45)
• Context for growth at Whimsical (12:46)
• The challenge of self-serve vs. sales-serve (17:34)
• Aligning the product value with the communicated value to the end user (20:05)
• Metrics to focus on in customer-usage data (30:13)
• What’s the major focus for Whimsical in 2023? (34:30)
• Final thoughts and takeaways (39:36)

The SaaS(ramp) Podcast explores how tech leaders scale from product adoption to enterprise success. Learn more at www.saasrampmedia.com.