039: Interview with Mads Holmen from Bibblio

Bibblio does internal site recommendations - think Netflix recommendations for content learning sites that have a subscription model. This is something that a lot of companies need, but they are a startup. Today Shira and Mads, the CEO of Bibblio, talk about information, its distribution, how it figured out it's pricing model, and gaining awareness in a market. Please rate this podcast. The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. Check out Hunter & Bard today at http://hunterandbard.com About Mads Holmen Mads Holmen is the co-founder and CEO of Bibblio, an SaaS API which helps publishers and content platforms deliver smarter content discovery to their users, reducing churn and improving user satisfaction. Bibblio’s clients include National Geographic, JSTOR, Open Learn and a vibrant community of smaller platforms. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.