Tony Post - Topo Athletic

A lot of research and empirical data (not to mention a certain book by a certain author about a certain indigenous people who run hundreds of miles seemingly effortlessly) has made a strong argument for a more natural running shoe. But the sudden transition from a traditional shoe to a minimalist shoe often causes injuries rather than prevents them. Imagine that there’s a company that makes shoes that feel great AND offers models with differing amounts of drop to ease the transition.

SPOILER ALERT: You actually don’t have to imagine it, because that company actually exists.