S2E12: Small Business Instagram Tips for Wellness & Fitness with Sue B. Zimmerman

Show Notes

2:30 background in business and instinctual pull to entrepreneurship 4:00 pushcart to million dollar business 5:00 don’t be afraid to pivot 7:00 trends for most competitive areas of IG (food, fitness, fashion)

7:30 how do you niche down and make yourself a go to authority? Examples: @plantbasedradiance_@theautoimmunemom_

11:30: Instagram is not dead! #rsgcommunity on IG to see people using Sue B’s strategies to deepen impact and making money

13:30: first, do market research. What’s already out there? How can you put your own spin on it? Who is watching/listening to you? 15:30 example of serve then sell connection 16:45 value of IG direct message in a business and networking online

17:30 if the business is stale, start in same place (research) and find a way to be extremely different 18:00 find your thing, huh it hard, show up that way consistently

20:00 consistency is everything. Show up regularly in all 4 neighborhoods of Instagram- feed, IGTV, Live, Stories 22:00 silent viewers on IGTV & stories; invest in captions 24:00 get off the hamster wheel- eliminate distractions & go deeper 24:30 credentials come in many forms but be up front duty your type of experience 26:00 on IG, talk like you are speaking to a 10 year old 28:00 rapid fire including Sue B’s favorite apps

Links & Resources

Connect with Sue B., The Instagram Expert, on Instagram(because, of course!)

Sue's free Instagram training: 3 Keys to Getting Highly Engaged Instagram Followers & Buyers

Check out Sue B's website

Good Morning, Good Life book

This episode is made possible by your support of my ZYIA Active business and a partnership with Red H Nutrition: use RUNLIFTMOM to save 10% on anything including Super Flexy!

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