Mert Iseri on AI, Entrepreneurship, and Building a Business That Reflects Your Values

I had the absolute pleasure of sitting down with Mert Iseri, a serial entrepreneur, investor, and the co-founder of 248.AI a company pioneering AI-driven transformations in the digital space. Mert’s journey is nothing short of remarkable. Born and raised in Istanbul, Turkey, he always knew he wanted to be an entrepreneur. But instead of following the path set before him, he redefined it leaving Turkey, launching SwipeSense, raising $24 million, and ultimately selling his company to SC Johnson.

In this episode, we get raw and real about what drives him at his core, why he prioritizes a strong body, a creative mind, and a home full of love, and how these personal values fuel his selfless mission to help other founders win. We also dive into the future of AI, how it’s disrupting industries, and why businesses that don’t adapt will get left behind.

If you're an entrepreneur, innovator, or just someone who loves big ideas and bold moves, this episode is for you. Tune in and let’s talk about what it really takes to build something that lasts.

🌐Guest Info.
LinkedIn - https://www.linkedin.com/in/merthiseri/
Website - https://www.248.ai/

Key Moments:
1:31 Introduction to Mert Iseri
3:48 Moving to the U.S. & Discovering Startup Culture
9:33 Building SwipeSense & Raising $24M
11:09 The Reality of Raising Capital
17:45 Launching 248.AI & The Future of AI
20:41 How AI Will Change Search & E-Commerce
24:54 AI & The Shift in Human Productivity
28:31 AI Skepticism vs. Adoption
30:27 Mert's Key Drivers In Life
40:59 The Dark Side of AI: Fraud & Misinformation
49:29 The Key to Entrepreneurial Success

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🎬 Recommended Playlists

👉 All Podcast Episodes
https://www.youtube.com/playlist?list=PLYqP1Id48xj_rgmMhRKYfeYy6QVhEEjSl 

👉 The Entrepreneurship Series 
https://www.youtube.com/playlist?list=PLYqP1Id48xj9Lpj3yWGBGlNdpCpt5qKDq 

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✅ About Round Two Podcast
Have you ever woken up with an overwhelming urge to change? Did something wildly unexpected happen on a mundane Tuesday that forever changed your life’s trajectory? Were you sitting at work, realizing your true calling is to lead, be your own boss, run your own company, make a meaningful impact?

Welcome to the Round Two Podcast, created by Nikki Corbett—an everyday woman who embraced her own "round two" and discovered that we all encounter pivotal moments that redefine our paths. Whether it's embarking on an entrepreneurial venture, making a significant life pivot, or facing unexpected changes, we talk about it all.

Join the Round Two Podcast community: real people, real stories, real life. I am so happy you are here.

For collaboration and business inquiries,  
📩 email: roundtwopo

Come check out my new podcast, The Scarlet Edit!

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YouTube: @thescarletedit

Available to listen on Apple, Spotify & Amazon

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✅ Round Two Podcast is officially on hiatus. Please feel free to enjoy all of the episodes, as they were a joy to create and are full of inspiration, knowledge and wonderful stories.

Thank you for being a loyal listener of Round Two - it has been the most special adventure and I have loved every minute of it.

Nikki

For collaboration and business inquiries,
📩 email: [email protected]