027. The Long Tail - Navigating Social Media in Healthcare

Welcome to the ROSC Podcast

Back when mass attention was a finite commodity, it took being picked to make it, as Seth Godin refers to it.  With social media and the internet in general, the shelf space is now infinite, but our attention still sticks to what is newest and most flashy.

So how do we nagivate the pressure to perform to what is trending?  And how does it relate to us in healthcare?

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