Beyond the Marketing Buzzword: What is a business "strategy"?

In this episode, Steph Rubio delves into the overuse and misunderstanding of the term "strategy" in today's business landscape. As a seasoned strategist, Steph unpacks what true strategic planning entails, contrasting it with the superficial use of the word as a mere buzzword. She shares insights from her own experiences, emphasizing the importance of a well-defined vision and intentional actions that align with long-term goals. Tune in to discover how to differentiate genuine strategy from the noise and apply it effectively in your business endeavors.

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