The Rose & Rockstar: The Google Does Not Abide

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 
This week, Robert feels that the dude does not abide, inspiring his cocktail choice, and he and Ian discuss the AI-dominated Google search experience and how this impacts our content marketing.
The main points from the bar this week:

AI is changing the way search engines operate, impacting content creators

Search results are cluttered with AI-generated content and ads

Content creators are frustrated with the decline in organic search traffic

The future of search may involve more AI integration and fewer traditional interfaces

Content must be structured for both AI and human consumption.

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links
The people:

Ian Truscott on LinkedIn and Bluesky

Robert Rose on LinkedIn and Bluesky

Mentioned this week

Robert’s Breakfast Club inspired cartoon about tariffs on Bluesky 

Article on Bloomberg - Google AI Search Shift Leaves Website Makers Feeling ‘Betrayed’

Robert’s podcast - This Old Marketing

Robert’s regular series on Content Marketing Institute

Rockstar CMO:

The Beat Newsletter that we send every Monday

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

Piano Music is by Johnny Easton, shared under a Creative Commons license

We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
This podcast is part of the Marketing Podcast Network
Learn more about your ad choices. Visit megaphone.fm/adchoices