The Rose & Rockstar - Launching Valuable Friction

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, over a refreshing cocktail, Ian and Robert discuss Robert’s new book, being launched this week: Valuable Friction, an idea that they first discussed on this podcast back on episode 248.

Some key points from the discussion:

Speed has become a foundational value in business culture

How relationships suffer due to our focus on speed and convenience

AI may invite us to slow down rather than speed up

Slowing down could differentiate you

Creative friction can enhance our output and decision-making

If you have a question for the bar, or maybe an opinion on what was shared this week, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

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The Links

The people:

Ian Truscott on LinkedIn and Bluesky

Robert Rose on LinkedIn and Bluesky

Mentioned this week

Valuable Friction - Robert Rose

Robert’s new relaunched website: Robertrose.net

Ian’s firm - Velocity B

Rockstar CMO:

The Beat Newsletter that we send every Monday

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

We’ll be right back by Stienski & Mass Media on YouTube

Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network
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