The Rose & Rockstar: Gartner’s Digital Detox Prediction

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week Ian and Robert discuss a prediction from Gartner that we will need to put 70% of our marketing budget into offline to reach an audience who will be digital detoxing. 

The main points from the bar this week:

Digital detoxing could be a thing, especially as trust and authenticity are reduced

This will have an impact on marketing strategies and the budget

Print media is gaining value as an alternative messaging channel

The rise of gated communities that marketers will need to earn their way into 

Identity-based content consumption and personalization

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

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The Links

The people:

Ian Truscott on LinkedIn and Bluesky

Robert Rose on LinkedIn and Bluesky

Mentioned this week

The Gartner Top Marketing Predictions for 2025 (webinar)

Robert’s podcast - This Old Marketing

Robert’s regular series on Content Marketing Institute

Seventh Bear

Ian’s Marketing Profs Webinar

Rockstar CMO:

The Beat Newsletter that we send every Monday

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

Piano Music is by Johnny Easton, shared under a Creative Commons license

We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network

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