The Rose & Rockstar: Epissedomology

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, Ian laments a missed opportunity for the podcast's name as Robert shares tips on using AI for research and introduces him to the term epistemology as they discuss Robert’s recent post for The Content Marketing Institute - Gen AI Isn't Marketing's Best Intern — It's Something More

Topics in the bar today:

Generative AI can enhance the creative process rather than just speed it up.

The output of AI is less important than the thought process it encourages.

AI is trained to agree, so we must prompt it to challenge our ideas.

Epistemology helps us understand why we believe what we believe.

Critical thinking is essential when using AI in creative processes.

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

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The Links

The people:

Ian Truscott on LinkedIn and Bluesky

Robert Rose on LinkedIn and Bluesky

Mentioned this week

Robert’s article - Gen AI Isn't Marketing's Best Intern — It's Something More

Robert’s podcast - This Old Marketing

Robert’s firm: Seventh Bear

Rockstar CMO:

The Beat Newsletter that we send every Monday

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

Piano Music is by Johnny Easton, shared under a Creative Commons license

We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network

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