The Rose & Rockstar: Content, Charisma & Community

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose behind the bar serving a wonderful weekend cocktail while our host Ian Truscott picks his brain on a marketing topic. 

This week, over a luxurious cocktail, Ian and Robert discuss thought leadership in the AI age and the importance of charisma and community.

They discuss:

The evolution of thought leadership as AI makes research a commodity

Storytelling and the charisma of the storyteller are becoming more important than the content

The future of thought leadership relies on relationships and community, not just having the information

The importance this places on marketing investments to cut through

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

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The Links

The people:

Ian Truscott on LinkedIn and Bluesky

Robert Rose on LinkedIn and Bluesky

Mentioned this week

Black velvet recipe - BBC Food

Thought Leadership in the AI Age Belongs to Those Who Connect, Not Control

This Old Marketing

Rockstar CMO:

The Beat Newsletter that we send every Monday

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

Piano Music is by Johnny Easton, shared under a Creative Commons license

We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network
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