The Rockstar CMO Studio - The Gartner CMO Quarterly Report

This week, our usual co-host, Jeff Clark, is back from vacation, and he and Ian Truscott dive into the latest Gartner CMO quarterly report, which is available to non-clients in exchange for an email address. 

As is the editorial policy of the show, they pull 5 f’in’ things from the report that caught their eye:

Investing in Customer Understanding

Budgeting Challenges for CMOs

Maximizing ROI through Technology and Process

CMOs and Growth Strategy

Advanced Budgeting Techniques

As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

Enjoy!

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The Links

The people:

Ian Truscott on LinkedIn

Jeff Clark on LinkedIn

Mentioned this week:

The Chief Marketing Officer Journal | Gartner

Jeff’s firm - Cleantech Insiders

Ian’s new firm - Velocity B

Rockstar CMO:

The Beat Newsletter that we send every Monday

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

Stienski & Mass Media - We'll be right back

Nina Simone - Don't Let Me Be Misunderstood 

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
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