The Rockstar CMO Studio: Making the Dream Work with Cathy

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear joins Ian in the Rockstar CMO studio to chat about teamwork. They cover:

The Importance of teamwork in marketing

Understanding team dynamics and collaboration

The concept of “the collaboration edge”

Measuring success and shared purpose

The dreaded “breaking the silos”

Understanding organizational goals and OKRs

Diagnosing and addressing organizational challenges

The 3 C’s - Clarity, Connection, and Cadence

As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.
 
Enjoy!

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The Links

The people:

Ian Truscott on LinkedIn and Bluesky

Cathy McKnight on LinkedIn and at Seventh Bear

Mentioned this week
Seventh Bear Webinars

Rockstar CMO:

The Beat Newsletter that we send every Monday

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all the show notes: Rockstar CMO FM.

Track List:
We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
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