The Rockstar CMO Studio: Going Nuts for a Masterplan

This week, Ian and Jeff continue to discuss a CMO’s first 90 days, focusing on the third of their 5 F’in’ Marketing Fundamentals - The Masterplan, plus a bonus conversation about nuts. 

Some talking points from this week:

Aligning marketing with business objectives and defining measurable goals and OKRs 

Assessing dependencies and evaluating the tech stack

Balancing short-term wins with long-term strategy

Adapting your master plan

As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.
 
Enjoy!

—

The Links

The people:

Ian Truscott on LinkedIn and Bluesky

Jeff Clark on LinkedIn

Mentioned this week:

Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals

Why aren't peanuts, pecans, and almonds real nuts?

Rockstar CMO:

The Beat Newsletter that we send every Monday

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

We’ll be right back by Stienski & Mass Media on YouTube

Diana Brown & Barrie K Sharpe - The Masterplan

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
Learn more about your ad choices. Visit megaphone.fm/adchoices