The Rockstar CMO Studio: First 90 Days of the Story

This week, Ian and Jeff continue to discuss the CMO’s first 90 days, focusing on the third of their 5 F’in’ Marketing Fundamentals - The Story, which is developing a content marketing strategy. 
The five steps they discuss this week

Know why you are creating a content strategy

Doing the knowledge

Being useful

Understanding why you

Launch it like a product

As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.
 
Enjoy!

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The Links
The people:

Ian Truscott on LinkedIn and Bluesky

Jeff Clark on LinkedIn

Mentioned this week:

Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals

Get Your Buyers AMPED with our Customer Journey - Rockstar CMO

Rockstar CMO:

The Beat Newsletter that we send every Monday

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

Stienski & Mass Media - We'll be right back

One Direction - Story of My Life

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
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