The Rockstar CMO Studio: First 90 Days of the Campaign

This week, Ian and Jeff continue to discuss the CMO’s first 90 days, focusing on the fourth of their 5 F’in’ Marketing Fundamentals - The Campaign.
The first three fundamentals are primary inputs to when and how you communicate to your customers and prospects, and this fundamental is where the rubber hits the road as you use that insight and content to engage with relevant, customer-centric campaigns.  
Clearly, in the first 90 days, this is primarily about listening and understanding what is working, and Ian and Jeff outline five steps to this process:

Focus on a customer need

Determine business goals

Create the campaign team

Align the tactic mix to the buyers’ journey

Determining ROI (budget and outcomes)

As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.
 
Enjoy!

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The Links
The people:

Ian Truscott on LinkedIn and Bluesky

Jeff Clark on LinkedIn

Mentioned this week:

Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals

Get Your Buyers AMPED with our Customer Journey - Rockstar CMO

Rockstar CMO:

The Beat Newsletter that we send every Monday

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

Stienski & Mass Media - We'll be right back

The War on Drugs - Under The Pressure (Official Video)

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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