The Rockstar CMO Studio: Does The World Need Another F’in’ Buyers Journey?

This week, Jeff Clark and Ian Truscott get amped about buyers journey models, unveiling the Rockstar CMO buyers journey, called AMPED, riffing off the greatest hits of their favorite models from AIDA, Gartner, Forrester, and Pedowitz Group. 

The model they discuss:

Awareness - The buyer becomes aware they have a problem that can be solved 

Muse - The buyer is looking for inspiration and finding the solution 

Purchase - The buyer is now evaluating the solutions and making a decision

Engage - The buyer is now a customer, and we need to make sure they are onboarded

Develop - Creating a repeat customer, renewal, reference or advocate

As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.
 
Enjoy!

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The Links

The people:

Ian Truscott on LinkedIn and Bluesky

Jeff Clark on LinkedIn

Mentioned this week

108: The Journeys with Jeff, Tim Hines the Marketing Starter and Robert Unlocks Expertise over a Cocktail Episode

238: The 5 Fundamentals of Buyers' Journeys and Careers over a Cocktail Episode

Rockstar CMO:

The Beat Newsletter that we send every Monday

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

We’ll be right back by Stienski & Mass Media on YouTube

Simple Minds - Don't You (Forget About Me)

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