The Rockstar CMO Studio: Cathy’s Take on 90 Days

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and our host Ian Truscott gets her take on a marketing leader's first 90 days. 

Some talking points from this week:

Cathy is a fan of the first 30/60/90 day plans - but also day 1 and week 1

The first 30 days are about listening and building trust

The importance of a comms plan

Where measurement, data, and analysis fit in

Employee engagement as part of marketing amplification

Focus on leveraging team strengths rather than just fixing weaknesses

Common mistakes when moving too quickly

AI’s role in all of this

As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

Enjoy!

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The Links

The people:

Ian Truscott on LinkedIn and Bluesky

Cathy McKnight on LinkedIn

Mentioned this week:

Seventh Bear

Cathy and Robert’s fortnightly video thingy - Bear in Mind

Content Marketing Friday Forum - May 9

Rockstar CMO:

The Beat Newsletter that we send every Monday

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
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