The Rockstar CMO Studio: Cathy, Fields, and Meadows

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio. This week, she and Ian discuss localization, which remains a hot topic when publishing content, and she shares her experience working with international clients. 

Some talking points from this week:

Companies often confuse translation and localization

The stats that show the benefits of good localization

Local knowledge is vital for cultural awareness

Content strategies often fall apart when treated as an afterthought

Localization impact on UX and creative

AI and technology alone cannot solve localization challenges.

A catch-up on Adobe Summit and their focus on AI

As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.
 
Enjoy!

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The Links

The people:

Ian Truscott on LinkedIn and Bluesky

Cathy McKnight on LinkedIn

Mentioned this week:

Seventh Bear

Cathy and Robert’s fortnightly video thingy - Bear in Mind

Rockstar CMO:

The Beat Newsletter that we send every Monday

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all the show notes: Rockstar CMO FM.

Track List:
We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
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