The Rockstar CMO Studio: Being the Voice of the Market

This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark discuss a new role for the CMO, being the voice of the market, not just of marketing.

In this episode, they discuss:

CMOs should shift from being just marketers to market analysts.

Understanding internal stakeholders' needs

Build credibility by creating relevant internal content 

Leveraging external networks enhances the CMO's credibility.

How this all helps the CMO to be a strategic partner

As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

Enjoy!

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The Links

The people:

Ian Truscott on LinkedIn and Bluesky

Jeff Clark on LinkedIn

Mentioned this week:

Ian's articles on CMSWire

Rockstar CMO:

The Beat Newsletter that we send every Monday

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

Stienski & Mass Media - We'll be right back

Pope - Prince 

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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