The Rockstar CMO Studio: 5 F’in’ Things from the Norwest B2B Benchmark Report

This week, Jeff Clark, former Forrester analyst and now Principal Analyst at Cleantech Insiders, is back from vacation, and he and our host Ian Truscott pull five f’in’ things that caught his eye from the Norwest B2B Sales & Marketing Benchmark Report that they first talked about in their budgeting discussion in episode 280. 

The five discussion points:

Sales cycles are getting longer

The pressure for buyer urgency

Teach your AEs well

The pressure is on product marketing

The AI revolution is here

As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

Enjoy!

—

The Links

The people:

Ian Truscott on LinkedIn and Bluesky

Jeff Clark on LinkedIn

Mentioned this week:

B2B Sales & Marketing Benchmark Report: Results Revealed - Norwest

Ian’s column - Tuesday 2¢ - Why Now?

Jeff’s firm - Cleantech Insiders

Ian’s firm - Velocity B

Rockstar CMO:

The Beat Newsletter that we send every Monday

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

Stienski & Mass Media - We'll be right back

Remember The Name (Official Video) - Fort Minor

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
Learn more about your ad choices. Visit megaphone.fm/adchoices